The Far East is on everyone’s lips at the moment; The 2008 Beijing Olympics is focusing the world's attention on China, a country with a booming economy, burgeoning population and endless opportunities.
Business Insights has published over 50 reports in association with Access Asia to bring you unrivalled depth of research and analysis into the markets, demographics and industry sectors of China and surrounding countries.

All you need to know about Asia-Pacific markets:

• Leading domestic and foreign company profiles by category: company background, activity, recent developments and financial results.
• Detailed category analysis: market volume, market value growth, regional values by province and market shares.
• Marketing and distribution strategies: pricing issues, launches by category and packaging trends.
• Chinese consumers purchasing behaviour: responses to economic and political change, price sensitivity and seasonal demand.

In keeping with Business Insights' aim of partnering with the leading names in research and analysis, for the first time we can bring you reports in association with Access Asia. These reports have been authored by analysts and consultants based in Asia to ensure that the information and knowledge delivered to you is the most factually accurate, current, and incisive possible. Over the past 10 years Access Asia has produced business information on consumer goods and services in China offering consultancy, research and strategic analysis to their clients.

Key features of Access Asia reports:

• Detailed marketing data on over 50 markets in China, and over 300 sectors
• Up-to-the-minute analysis of new marketing and advertising trends
• SWOT analysis of key trends and developments in each market
• Five-year forecast data,with analysis taking stock of new market trends
• Coverage of all relevant sub-sectors and emerging niche markets.
• Details of business developments such as mergers,acquisitions and joint-ventures
• Detailed analysis of companies and the markets and sectors they operate in, reports being updated every six months.
• Future scenarios for company growth and potential pitfalls
  Review of the given market in context to the general Chinese market

To ensure the best quality information available, Business Insights has
established partnerships with several Chinese-language information providers to bring high-quality marketing and business intelligence to an international audience. We also enjoy a partnership with the China Economic Quarterly to ensure that our economic data is as accurate and current as possible.

Please click here for further information about the reports in this series.