As the nutraceuticals market continues to grow and diversify, the strategic goals of biopharmaceutical and food & drinks companies are increasingly converging to provide the next generation of consumer health solutions.

The idea of food as medicine remains a key goal in developing a new range of added value products that enable consumers to take control of their own health outcomes. Food and drinks offer the possibility of prevention of a wide range of diseases, particularly those which are heavily influenced by lifestyle, such as cardiovascular diseases and diabetes.

Business Insights is now bringing together its consumer health research in one place to provide companies with a complete view of the industry. Our research looks at the consumer drivers behind food as medicine, innovation in food and drinks, disease epidemiology, pharmaceutical strategies and how companies are targeting new opportunities for growth in the market.

We publish research on the following areas: