About the Retail Insights Series

Business Insights have teamed up with AiMark and Europanel, backed by high quality continuous consumer panels, run in over 40 countries by GfK and TNS, and a team of consumer and retailing experts, to create a unique series of retailing insight reports. This new set of reports looks at the dynamics driving private label growth and the key retailers and assesses the most effective strategies for brand owners to increase market share and profitability.

The AiMark/Europanel Series from Business Insights

Working with retail and consumer experts to produce a unique series of reports to drive insight into the global and European retailing sector, its keys players and the impact of private label.

About AiMARK

AiMark™ is the center for Advanced International Marketing Knowledge. It is a non-profit cooperation between the academic world and business. AiMark is located at the University of Tilburg and headed by Professor Jan-Benedict Steenkamp working in cooperation with a global community of leading academics, Europanel and its partners.

About Europanel

Europanel™ measures consumer behaviour to understand market movements and their implications. Its primary sources are high quality continuous consumer panels, run in over 40 countries by its owners GfK and TNS - two of the top 10 marketing information companies in the world. From these, we deliver actionable and creative insights to enable better business decisions.