Growth Opportunities in Confectionery: Emerging flavors and new added value segments

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Growth Opportunities in Confectionery Emerging flavors and new added value segments

'Chocolate claims the largest share of European confectionery market value. By 2010, the total European chocolate market will reach a value of $35.4bn out of a total market value of $61.2bn...'

The confectionery sector has experienced dramatic changes over the last year led by changing consumer consumption habits. Confectionery manufacturers are aiming to appeal to health-conscious consumers with functional innovations, whilst trying to remain indulgent. At the same time, consumers now expect to be able to choose their chocolate by cocoa solid levels and region of origin, not just by brand. Growth Opportunities in Confectionery is a new management report published by Business Insights that identifies key growth opportunities in the confectionery market across the key categories of gum, chocolate, cereal bars and sugar confectionery in Europe, Africa and Middle East, Americas and Asia-Pacific regions. This report analyzes the key trends affecting the market including health, gourmet and luxury, single-origin, ethical and impulse purchasing. It also provides the results of our proprietary survey detailing the opinions of industry executives. Download the brochure Download the table of contents Download the order form Develop more effective innovation and targeting strategies using the analysis of key trends in NPD by category, region, product tag and flavors contained in this report. Report price and information Single user eCopy: £995/€1435/$1910. See order form for details.


	Report price and information Single user eCopy: £995/€1435/$1910. See order form for details.

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This report will enable you to:

Predict future growth areas in confectionery across Europe and the US based on this report's market value and volume forecasts by category and sub-category to 2010.
Assess and quantify the confectionery competitive landscape using this report’s analysis of the market shares of the top five confectionery companies by region and innovation rankings.
Understand the key trends in the confectionery market
that have impacted marketing and NPD as well as confectionery sales potential, including EU health claims regulation and nutritional labeling.
Benchmark leading executives’ opinions on the future of
confectionery with this report’s analysis of the results of our
proprietary global survey detailing the key issues affecting the
future of NPD and innovation in the confectionery market.
Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of confectionery innovation by trend, category and region using global Productscan data of over 12,500 confectionery product launches between 2004 and 2007.

Some key questions answered by this report:

What were the most innovative new confectionery product launches in the last year?
Which flavors and ingredients are most popular in confectionery
NPD and which emerging flavors are predicted to grow in the
future?
Which NPD, marketing and M&A strategies have leading and
smaller companies used to drive expansion?
How are leading confectionery companies reacting to the ethical
issues of sustainability, climate change and packaging?