Future Innovations in Food and Drinks to 2015

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Leading strategic market analysis for the Consumer Goods sector


Is ‘Innovation’ dead? We at Business Insights don’t think so... Future Innovations in Food and Drinks to 2015 : NPD, trend convergence and emerging growth opportunities

''Discover what’s new in innovation and how it can be used to strengthen your position in the food and drinks market... '

Innovation is the most important factor for building competitive advantage in the global food and drinks market. Although claims of unsatisfactory returns on new products have put the practice of innovation in a negative light, this could merely be a case of improper implementation. Keeping in mind such concerns and many others which may restrain the effective use of innovation in the food and drinks market, Business Insights has published its new report 'Future Innovations in Food and Drinks to 2015: NPD, trend convergence and emerging growth opportunities'. The report explores the key trends in the global food and drinks market, assesses the most innovative models, analyses the most innovative products and provides actionable recommendations for increasing innovation success rates. To get a glimpse into some of the findings from this report click on the graph below View the brochure and order form View the table of contents Order online now! Buy this report today to discover the effect of the economic downturn on product innovation as well as the most important drivers influencing customer demand and what this means for future product launches.

Future Innovations in Food and Drinks to 2015


Report Details List Price: £1495/€2160/$2875 Report Code: rbcg0218 See fax-back order form for details. Further information - Key products/categories profiled : Health foods, functional foods, indulgence foods, convenience foods, fresh food, frozen food, gourmet, Fair Trade, natural products, nutraceuticals, organic, premium foods, snacks, speciality foods, well being Key regions/countries covered: US, UK, Europe, Japan Companies mentioned: Anheuser Busch In-Bev, Cadbury, Danone, Del Monte, Eataly, Findus, Kelloggs, Kirin, Mars, Medisyn, Molson Coors, Nestle, Sara Lee, Starbucks, Unilever, Wrigley Case Studies: Burger King, ConAgra Foods, Kraft, General Mills

About the Report
- Brochure - Table of Contents - Pub. Date:Dec 2009
	- Pages: - Tables: - Figures:	150 04 50

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	Consumer Nutrition Series The Consumer Nutrition Series from Business Insights is an exciting set of strategic research reports that provide unique analysis of the consumer nutrition market. Clinical Nutrition Market Focus: Details Sports Nutrition Market Focus: Details Targeted Nutrition Market Focus: Details Infant Nutrition Market Focus: Details



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This report will enable you to:

Enhance the effectiveness of your innovation strategies with this report’s analysis of the innovation models of leading food and drinks manufacturers including Con Agra and General Mills and actionable recommendations for choosing an innovation strategy.
Assessthe key trends in food and drinks innovation based upon this report's analysis of product launch data from over 75,000 product launches between 2006 and 2009 detailing regional contribution, category coverage and product claims.
Benchmark leading executive opinions on the future of the food and drinks industry based upon this report's analysis of our proprietary global survey detailing the key issues affecting the future of NPD and innovation in the food and drinks market.
Identify new and emerging market opportunities using this report's extensive analysis of the most innovative new product launches, trends in NPD and convergence.

What's included in this report:

An analysis of how the product lifecycle model is changing.
The three major trends impacting on new product development in the global food and drinks sector - health, indulgence and convenience.
The evolution of product launches in the global food and drinks market.
Case studies illustrating how the innovation environment within the global food and drinks industry is changing fast.

Consumer Goods and Retail Division
Business Insights

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