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| Leading strategic market analysis for the Consumer Goods sector |
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Innovations in Healthier Alcoholic Drinks |
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Use this report to gain an insight into how alcoholic drinks manufacturers are repositioning and reformulating alcoholic drinks to make them healthier and the impact this will have on NPD in the industry in the next 5 years. While there is an emergence of significant low/no alcohol and low/no calorie segments in the alcoholic drinks market; growth is now expected in organic/ natural, low/no carbohydrate and functional segments. In addition the trend is shifting towards more responsible drinking campaigns and a marketing focus on quality over quantity. Innovations in Healthier Alcoholic Drinks is a brand new report from Business Insights that identifies the most innovative companies and successful strategies in terms of healthier alcoholic drinks. Look through the Report Brochure and the Table of Contents to gain a better understanding of this report.
Take a Business Insights Interactive Tour. To benefit from the findings in this report order online or complete an order form today. Use this report to answer key questions such as:
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Some of the key findings in this report include:
- The key trends in the low/no calorie segments are the emergence of super low calorie beers, targeting of women and dieters, extending flavors, greater sophistication and sales growth outside the US.
- New products with at least one healthier attribute made up 12% of new product launches in 2009.
- The lack of artificial ingredients was the most common health claim on new alcoholic drinks; appearing in 8% of launches in 2009.
- Future growth in functional alcoholic drinks could come from products with high levels of antioxidants (including polyphenols) and amino acids (including GABA).
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