Pharmaceutical companies operate in multi-project, multi-product environments: the challenge facing pharmaceutical executives is to determine which projects - each potentially having a strong value proposition and being championed by different business units - should receive investment. Portfolio management aims to meet the challenges of operating in a multi-project/product environment by determining the optimal mix of projects and products within a portfolio. Pharmaceutical Project and Portfolio Management: Effective organization and decision-making for long-term growth, is a strategic management report which provides expert analysis on budget and resource allocation decision-making, enabling you to convert promising product portfolios into highly profitable revenue streams. Recent trends in increased R&D spend and falling productivity levels have put increased pressure on managing the portfolio in order to maximize returns. Effective portfolio management will steer pharmaceutical companies through periods of slow growth and deliver shareholder confidence in future growth.
Published: June 2005 - Global. |
