This new report provides exclusive gold standard data from AiMark and Europanel (from GfK and TNS) as well as trusted analysis from established private label experts at Business Insights. Click here for further information about this association.
Despite the phenomenal growth of private labels around the world, little is known about which specific factors drive private label success. Private label success is complex, and is not uniform across countries, FMCG categories, consumer types or retailers. Business Insights has teamed up with Europanel (from GfK and TNS) and AIMARK to bring you this unique report, Fighting Private Label: Growth drivers, brand defence strategies and market opportunities.
This report will enable you to understand the dynamics of private label growth by revealing the strengths and weaknesses of your private label or branded products, providing you with new and unique opportunities:
- Unique information from a panel of 178,000 households analysed by private label experts.
- Consumer surveys conducted for this report, include expert analysis on hot issues such as category drivers, private label buying tendency, willingness to pay, store and brand loyalty
- The data and analysis in this report is based on consumer panels of Europanel (from GfK and TNS), used to derive exclusive information on category sizes, brand & private label market size, share and pricing, retailer shares, household penetration and frequency of purchase.
- Research and analysis conducted through 2004 and early 2005, this report incorporates data from a survey of 25,000 consumers and a panel of 178,000 households.
This report has been published in association with
Published: May 2005 - Europe. |
