A major benefit of internationalisation lies in regional spread, many CEE retailers have moved beyond regional expansion and targeted growth further afield. There are still significant growth opportunities for CEE retailers in underdeveloped retail markets such as Romania, Bulgaria and Western Balkans. Many of the largest CEE retailers have begun to target expansion in Western Europe. Furthermore several clothing specialists from CEE have also set up franchise agreements outside of Europe in regions such as Africa and the Middle East. Internationalisation Strategies of CEE Retailers is a new issue-based report from Verdict Research which outlines the opportunities and threats for further expansion both regionally and further afield. This report also looks at individual retailer's approaches to internationalisation.
Published: February 2009 - Europe. |
