The market leader M&S has attracted a significantly increased number of clothing shoppers this year to lengthen its lead over Next in second place to 5.7 percentage points. Its gain of 2.6 percentage points will have been aided by the addition of Northern Ireland to our research. Still, with 12.8m clothing shoppers it has 2.2m more than Next and Next has a higher share of shoppers in Ulster. Marks & Spencer has increased its main user share more than any other clothing retailer, by 2.4 percentage points, and its 17.3% share is not far off the next three retailers’ shares combined. How Britain Shops 2008: Clothing is a new report by Verdict Research providing a detailed examination of the shopping habits of UK Shoppers. The report analyses customer loyalty, conversion rates, shopping around, loyalty drivers, customer profiles, demographics and socio-economic trends.
Published: July 2008 - UK. |
