Consumers are becoming accustomed to a broader choice of low price footwear options and less likely to be loyal to a retailer because of them. Quality and service were mentioned more often than previously as key reasons why shoppers frequent a particular store. However, range and price remain the two most important loyalty drivers. How Britain Shops 2008: Footwear is a new report by Verdict Research providing a detailed examination of the shopping habits of UK Shoppers. The report analyses customer loyalty, conversion rates, shopping around, loyalty drivers, customer profiles, demographics and socio-economic trends.
Published: June 2008 - UK. |
