With price becoming a less frequently mentioned driver of loyalty, retailers need to turn their attention to range, which continues to exert itself as the primary driver of loyalty mentioned by 52.6% of main users. Retailers that have scored above average on this metric are Alliance Boots, Avon and Asda. Morrison, with the lowest score at 35.2% needs to focus its energies on developing its range architecture, both branded and own branded and introducing more unique product in line with current trends towards healthy, fair trade and organic. How Britain Shops 2008: Personal Care is a new report by Verdict Research providing a detailed examination of the shopping habits of UK Shoppers. The report analyses customer loyalty, conversion rates, shopping around, loyalty drivers, customer profiles, demographics and socio-economic trends.
Published: June 2008 - UK. |
