Average loyalty has fallen by 2.3 percentage points to 67.6%. Again, increased competition has made more customers feel that another retailer in the market has a superior proposition. There is significant variation between retailers, but those with more of a specialist, differentiated offer tend to engender more loyalty from their shoppers. Despite a large drop this year Waitrose remains the leader in the loyalty ratings as it offers a product quality and premium service the likes of which, arguably, none of the other major retailers can hope to match. How Britain Shops 2008: Food & Grocery is a new report by Verdict Research providing a detailed examination of the shopping habits of UK Shoppers. The report analyses customer loyalty, conversion rates, shopping around, loyalty drivers, customer profiles, demographics and socio-economic trends.
Published: July 2008 - UK. |
