2009 is set to bring an abrupt halt to years of buoyant sales growth in lingerie and underwear as the recession brings a new era of frugality. Underwear specialists in particular face growing competition from non-specialists and the likes of Primark and Asda’s George at the value end of the market, as consumers make more considered purchases and opt to trade down. Competition is intensifying as clothing specialists, grocers and department stores grow their exposure to the market and retailers face cost pressures driven by sterling’s decline in value. This latest report from Verdict Research provides in-depth insight into emerging trends in the underwear and lingerie sector and examines the key issues retailers face as the sector enters an increasingly uncertain period. The report includes detailed analysis of the key players, and examines opportunities and threats as well as market value, retailer shares and dynamics.
Published: February 2009 - UK. |
