Over the past 11 years Verdict has conducted over 66,000 interviews of UK consumers about their shopping habits, asking them what they shop for, where they shop for it and what factors they look for when selecting a store. The result of this intensive and ongoing study is a wealth of data that tracks market trends, company performance and consumer behaviour. Customer opinion is the principal driver behind retailer performance but is often the most difficult factor to measure. Verdict’s UK Consumer Satisfaction Index 2009 (CSI) series of reports is the only reliable and accurate benchmark of retailer satisfaction performance that is defined by the customer. The CSI 2009 Footwear report will enable retailers to ensure high levels of customer satisfaction through correct allocation of resources, identifying and implementing best practice strategies and predicting future trends in consumer behaviour and preferences. Now in its 11th year, this series analyses the results of a survey of 6,000 UK consumers to identify their satisfaction levels within the Footwear sector. This allows retailers to better understand and serve the needs of their customers, enhancing the offer, identifying how to consistently achieve high levels of customer satisfaction, and predicting changes in consumer preferences.
Published: February 2009 - UK. |
