The credit crunch and the subsequent recession, allied with inflation have had a profound impact on consumer behaviour. Polarisation of spend is less pronounced and consumers are switching to private label and trading down to value ranges. At the same time, grocers are investing in lower price point product development, promotions and techniques to trade customers up to higher price points. In addition, competition is intensifying as price saving consumers switch supermarkets to get the lowest prices, often trading down to the Discounters. UK Food & Grocery Retailers 2009 is a new report published by Verdict that provides analysis on all the key players in the grocery sector, assessing the effectiveness of their current strategy and market positioning, the challenges they face and the opportunities available to them. Unlike other reports on the sector, this report includes extensive data for both publicly listed and private UK retailers.
Published: May 2009 - UK. |
