Despite Wilkinson’s visitor share increasing by 0.8 percentage points to 12.2%, the retailer continues to rank fifth – or last among the DIY Top Five. With demand for DIY severely impacted by a depressed housing market and a more general deterioration in economic conditions, shoppers are buying less but are prepared to make the extra effort to visit an out-of-town specialist. While the retailer’s value – led proposition has become increasingly attractive to more affluent socio-economic groups, the composition of its visitor share remains skewed towards the DE group.
Published: July 2009 - UK. |
