Consumers are shopping around more in the food & grocery sector than they have ever done in the past. Since the first How Britain Shops survey in 1999, consumers have consistently visited 1.8-2.0 stores in addition to their main store. This year that rating has shot up to 2.5. With consumer confidence plummeting and shoppers taking more care of their finances, they are being motivated to visit more retailers to search out the best value
Published: July 2009 - UK. |
