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| How Britain Shops 2009: Homewares |
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Price has become an increasingly important driver of loyalty. The proportion of shoppers that cited this attribute as a driver of loyalty has risen by 0.7 percentage points to 50.4% and it now ranks narrowly behind range. A higher price consciousness among consumers in what is a highly discretionary sector has benefited value-led operators but had a significantly adverse impact on midmarket propositions.
Published: July 2009 - UK. |
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