Loyalty has increased by 3.0 percentage points to 85.1%. Range remains the main driver of loyalty in the sector, although price – up 2.2 percentage points to 46.6%, is increasing in importance. Despite a 1.2 percentage points decline, convenience remains the third most important driver of loyalty. With a developed online market and shoppers becoming more accustomed to downloading, convenience is now taken for granted when it comes to music purchases.
Published: July 2009 - UK. |
