In the wake of the global financial crisis and subsequent recession there has been a resurgence of private label. With price being the overriding factor driving most consumers' purchasing decisions, for retailers, a relentless focus on value is, now more than ever, the name of the game. Private label has been at the forefront of this strategy. “Private Labels in Retailing 2009” is a new report published by Verdict Research that provides a useful insight into the latest private label developments of retailers across different sectors including food & grocery, electricals and DIY. This report has a number of case studies spanning across different countries and retail sectors.
Published: July 2009 - Global. |
