The number of food and drink product launches aimed specifically at kids has decreased since 2001; there are three key reasons for decrease in the share of product launches aimed specifically at kids: child obesity, the growth in other demographic groups and children’s earlier development of adult attitudes. Innovation in Kids’ Food and Drinks: Next generation products and key growth opportunities is a new management report published by Business Insights that identifies the key trends and major growth opportunities in the kids' food and drinks market. Using data from Productscan, the world's largest database of new consumer packaged goods, this report analyses over 60,000 product launches to determine which categories and product features are driving the kids' food and drinks market and the strategies of leading manufacturers. Discover the leading innovators, the most successful categories and future growth opportunities in the kids' food and drinks markets with this new report.
Published: April 2006 - Global. |
