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| The Future of Snacks: Category convergence, NPD and key trends driving growth opportunities in snacks |
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| The global snacks market is undergoing fundamental changes that are redefining the way manufacturers develop, produce and market their products. Increasing concerns over the link between unhealthy foods and obesity, restriction on advertising to kids and the ban on snack vending machines in schools are some of the challenges that are reshaping the market and driving category convergence. ‘The Future of Snacks: Category convergence, NPD and key trends driving growth in snacks’ is a new management report published by Business Insights that examines the underlying factors driving the snacks market, assesses the impact of new product development and offers actionable recommendations for future strategic success. It is based on extensive analysis of over 5,000 new product launches and the results of Business Insights’ proprietary global survey of industry opinions. This new report will help you to understand the impact of key market trends, regulation and changes in demographics and behaviour on the snacks market and create effective strategies to exploit new and emerging revenue opportunities.
Published: September 2006 - Global. |
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