The confectionery sector has experienced dramatic changes over the last year led by changing consumer consumption habits. Confectionery manufacturers are aiming to appeal to health-conscious consumers with functional innovations, whilst trying to remain indulgent. At the same time, consumers now expect to be able to choose their chocolate by cocoa solid levels and region of origin, not just by brand. ‘Growth Opportunities in Confectionery’ is a new management report published by Business Insights that identifies key growth opportunities in the confectionery market across the key categories of gum, chocolate, cereal bars and sugar confectionery in Europe, Africa and Middle East, Americas and Asia-Pacific regions. This report analyzes the key trends affecting the market including health, gourmet and luxury, single-origin, ethical and impulse purchasing. It also provides the results of our proprietary survey detailing the opinions of industry executives.
Published: November 2007 - Global. |
