The consumer environment is driving growth in the nutrition and health market. over the past decade, consumers have become more concerned for their health and are increasingly inclined to invest in DTC nutrigenetic tests to assess their risk of disease and obtain dietary advice. healthcare providers too, are keen to shift some of the burden of healthcare costs to individuals and recognize that the personalization of nutrition may be beneficial. The health and nutrition market is currently worth around $485 billion. Nutrigenomics has the potential to impact various parts of the food chain including the genetic modification of crops and animal feeds, the development of nutrigenomic tests to monitor food safety and personalization of diets, as well as the identification of nutritional supplements and nutrigenomic based products which may offer potential health benefits. ‘The Future of Nutrigenomics’ is a new report published by Business insights that provides reviews on the business strategies of leading companies regarding the adoption of nutrigenomic technologies and establishment of public-private partnerships. it also provides an insight into the potential opportunities for biomarker discovery within the pharma and diagnostic industry to personalize nutrition and medicine.
Published: January 2010 - Global. |
