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| The Future of Enterprise Mashups: Demand, challenges and vendor opportunities |
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| Mashups, or composite applications, first came to prominence on the social and consumer web as users looked to make the most of the Web 2.0 technology at their fingertips. Enterprises were quick to see the business benefits of turning various data sources into services and ‘mashing’ them together on an ad hoc basis into unique applications without the need for complex coding – essentially, the opportunity existed for non-technical business users to very quickly create their own situational applications to help speed up their decision making processes. As the understanding of what could be possible grew, a large amount of hype was created over the potential of enterprise mashups. This report examines to what extent the real benefits and potential match the hype over what is one of the hottest, potentially disruptive emerging enterprise technologies, and provides actionable insight into how to approach the challenges and opportunities afforded by it. The report examines the market challenges and opportunities for enterprise mashups by analyzing the demand from organizations and end users, and looking at the current and predicted state of the market. It also considers the challenges to mashups in terms of competition from the existing software market, technical issues, and management culture. The report provides insight into the activities, views and strategies of the leading enterprise mashup players, and takes a look at the future possibilities for technological and market development in the space.
Published: August 2009 - Global. |
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